Job Description   Senior Copywriter & Social Media Specialist   We’re looking for a Senior Copywriter & Social Media Specialist to take full ownership of our content presence across platforms and digital touchpoints. This role combines strategic thinking with hands-on execution, from ideation to publishing to performance analysis.   You will be responsible for shaping how the brand communicates, grows, and converts its audience.   Key Responsibilities   Content Strategy & Planning   Develop and execute monthly content strategies aligned with business and growth goals Translate high-level ideas into structured content calendars and campaigns Identify content opportunities across social media and website     Copywriting & Content Creation   Write high-quality bilingual (Arabic & English) content across formats:   Social media posts and captions Carousels and short-form video scripts Website content (landing pages, service pages, blog articles) Case studies, proposals, and marketing materials Adapt tone and messaging depending on platform, funnel stage, and audience     Website & Conversion Copy   Write and optimize website content with a focus on clarity, structure, and conversion Collaborate on landing pages and key user journeys (CTAs, messaging hierarchy, value propositions) Ensure consistency between website messaging and social media communication     Social Media Management   Manage and grow accounts across LinkedIn, Instagram, and TikTok/YouTube Ensure content is platform-native (not duplicated blindly across channels) Maintain consistency in brand voice and publishing cadence     Execution & Production   Collaborate with designers when needed, but also independently produce simple assets using tools like Canva/CapCut Take content from idea → draft → publish without bottlenecks     Performance Tracking & Optimization   Monitor content and website performance using platform insights and basic analytics Produce weekly reports with clear takeaways (what worked, what didn’t, what to change) Continuously iterate on both social and website content based on data     Collaboration & Communication   Work closely with founders, marketing, and product teams to align messaging Contribute ideas proactively, not just execute briefs     What Success Looks Like   Consistent growth in engagement, reach, and audience quality Improved website clarity and conversion performance Strong, recognizable, and consistent brand voice across all touchpoints Ability to independently run content across social and web with minimal supervision     This role is for someone who understands that content is not just about writing,  it’s about driving results across the entire funnel.