Brand Architecture: Build the visual identity, tone of voice, naming, and brand guidelines for Alamir Ingredients while refreshing the overarching Alamir Group umbrella. Global Exhibitions: Manage end-to-end experiences for the Group at major international shows including Gulfood Manufacturing, SIAL Middle East, Anuga, and Tuttofood. Corporate Narrative: Craft our origin story and highlight our strict certification roadmap (BRC, FSSC 22000, Halal, etc.) alongside sustainability and quality milestones. B2B Content Engine: Develop technical spec sheets, COA templates, application stories, white papers, and localized buyer collateral. Agency Management: Brief, contract, and manage a stack of creative, PR, translation, and exhibition vendors.