Overseeing designers, pattern makers, and sample creators, providing direction, and fostering a productive work environment. Setting the seasonal fashion direction, developing mood boards, and ensuring a cohesive aesthetic across the collection. Overseeing the creation of prototypes, conducting fittings, and refining designs to ensure functionality and fit before mass production. Reviewing garment specs, ensuring samples meet tech pack requirements, and assist in supervising quality standards throughout production. Identifying market trends, analyzing consumer preferences, and researching new materials or production techniques.