Campaign Planning & Execution Develop and execute integrated digital marketing campaigns across SEM, email, social media, and display advertising. Manage the end-to-end execution of Digital campaigns in alignment with brand guidelines. Coordinate with creative and content teams to produce compelling digital assets and copy.   Social Media & Content Management Manage and grow the company's presence across social media platforms (LinkedIn, Instagram, Facebook, YouTube, and others). Develop monthly content calendars and ensure consistent posting schedules. Monitor social media trends, community engagement, and respond to audience interactions.   Paid Media Plan, manage, and optimize Google Ads, Meta Ads, and other PPC campaigns with a focus on ROI. Monitor ad spend, bidding strategies, and budget allocation to maximize performance.   Analytics & Reporting Track, analyze, and report on KPIs across all digital channels using tools such as Google Analytics, Meta Business Suite, and similar platforms. Prepare monthly and quarterly performance reports with actionable insights and recommendations. Use data to continuously optimize campaigns and improve conversion rates.   Brand & Trade Marketing Support Support trade marketing initiatives including product launches, dealer activations, and point-of-sale materials. Coordinate with sales teams to align digital activities with commercial objectives and go-to-market strategies. Assist in managing agency and vendor relationships, ensuring quality deliverables on time and within budget.