About almentor: almentor is a cutting-edge online video marketplace for e-learning and professional business development throughout the Middle East and Africa. Offering video courses in Arabic and English, we curate top-rated training programs of expert-created content and guided curriculum with interactive delivery.   Our Mission ????: almentor is on a mission to increase accessibility to affordable quality education for Arabic-speaking communities.  Role Overview: We're looking for a CRM Marketing Specialist to manage and optimize multi-channel campaigns (email, SMS, push, in-app) using Braze. You'll segment users, personalize communications based on customer journey stages, and work closely with marketing, product, content, and support teams. As a CRM Specialist you will:  Design and manage CRM campaigns across channels (email, SMS, push notifications, in-app, etc.) using Braze Segment user base and personalized communications to match customer journey stages. Collaborate with marketing, product, content, and customer support teams to align CRM activities. Monitor and analyze campaign performance, customer behavior, and CRM KPIs to drive continuous improvement. Maintain and improve customer data Develop and implement A/B testing plans for campaign optimization. Report regularly on CRM metrics including open rates, click-through rates, conversions, and retention. Assist in loyalty and re-engagement strategies for different user segments.