Planning, executing, and optimizing paid media campaigns across multiple digital platforms to drive measurable results. Plan, launch, and manage paid campaigns across platforms such as Meta (TikTok, Facebook & Instagram), Google & LinkedIn Ads, and others. Monitor campaign performance and optimize based on KPIs (CPC, CPA, ROAS, etc.). Conduct audience research and competitor analysis to improve targeting strategies. Manage budgets effectively to maximize ROI. Generate regular performance reports with actionable insights. Collaborate with creative and marketing teams to improve ad performance. Stay up to date with digital advertising trends and platform updates.