Assists Category Manager in developing and implementing brand(s) strategy and plans on an ongoing basis  Helps in delivering brand(s) business objectives in terms of market share, sales volume, brand revenue and profit growth  Monitors and tracks brands performance to identify risks and opportunities  Coordinate with external marketing and creative agencies to ensure project deliverables  Executes campaigns and marketing activities  Conducts market visits to check new products in the market, competitors’ actions, evaluate distribution and availability, etc.  Analyses sales figures, providing presentations/reports with detailed findings and recommended actions  Analyses of retail audits and works on detailed presentations/reports showing market size, market shares, distribution, etc. analysis  Implements, reviews and evaluates the brand plan in line with the brand strategy, covering brand communication, promotions, consumer insight, pricing strategy and product development