1. Employer Branding: Deliver employer branding initiatives across different Channels, driving measurable awareness and engagement. Direct online and offline branding activities, including social media presence, content creation, and on ground activations. Encourage and enable employees to become brand ambassadors and storytellers. Partner with marketing, communications, and external agencies to ensure consistent brand identity and messaging.   2. Employee Engagement & Culture: Responsible for creating and implementing innovative engagement programs aligned with Midea’s culture and values. Support and lead corporate events and cultural moments that strengthen community, gratitude, and connection. Responsible for the annual engagement and wellbeing calendar, ensuring diversity of initiatives and optimal budget utilization. Act as a cultural steward, ensuring alignment between people practices, behaviors, and organizational strategy. Co-design employee life-cycle experiences (on-boarding, transitions, off-boarding) to ensure they reflect Midea’s culture.   3. Employee Experience Insights & Reporting: Responsible for organization-wide engagement surveys. Monitor engagement, retention, and key employee experience drivers. Provide data driven insights and recommendations to shape HR strategy and leadership decisions.