Winvestor is Hiring a Senior Digital Marketing Specialist Location: New Cairo Full-time Job Summary We are looking for a data-driven and creative Senior Digital Marketing Specialist to lead and optimize our online marketing efforts. You will be responsible for driving user acquisition, engagement, and retention across all digital channels, ensuring strong brand presence and measurable growth. Key Responsibilities : Develop and execute comprehensive digital marketing strategies aligned with business goals Manage paid media campaigns across platforms including Google Ads Meta LinkedIn and others Optimize SEO and SEM performance to increase organic traffic and rankings Analyze campaign performance using tools such as Google Analytics and provide actionable insights Lead A/B testing initiatives to improve conversion rates Oversee content strategy across website email and social media channels Collaborate with product design and sales teams to enhance user experience and funnel performance Manage marketing budgets and ensure ROI optimization Stay updated with the latest digital marketing trends tools and best practices