Core Responsibilities 1. Content Planning & Strategy • Develop monthly/weekly content calendars aligned with brand goals • Define content pillars and posting schedules for each platform • Align social media plans with campaigns, launches, and promotions 2. Content Creation & Publishing • Create or coordinate creation of posts (images, videos, reels, stories, carousels) • Write engaging captions, CTAs, and hashtags • Ensure content follows brand tone of voice and visual guidelines • Publish content on platforms like Instagram, Facebook, LinkedIn, TikTok, X 3. Community Management • Respond to comments, DMs, and mentions in a timely, professional way • Engage with followers to build relationships and loyalty • Monitor conversations and manage basic customer inquiries 4. Performance Tracking & Reporting • Track KPIs (reach, engagement, growth, clicks, conversions) • Prepare weekly/monthly performance reports • Analyze what works and optimize content accordingly 5. Trend & Platform Monitoring • Stay updated on platform updates, algorithms, and trends • Suggest new content ideas, formats, and trending sounds/topics • Monitor competitors and industry benchmarks 6. Collaboration & Coordination • Work with designers, videographers, content creators, and marketing teams • Coordinate with influencers or partners when needed • Support paid media team with content for ads (if applicable) 7. Brand & Crisis Management • Maintain consistent brand image and messaging • Flag negative feedback or crises and escalate when necessary