Develop and execute comprehensive marketing strategies aligned with company goals
Manage and optimize digital marketing campaigns across multiple platforms
Create and oversee content plans for social media, website, and marketing materials
Conduct market research and competitor analysis to identify trends and opportunities
Support lead generation and customer acquisition initiatives
Collaborate with sales and cross-functional teams to align marketing efforts with business objectives
Monitor campaign performance, KPIs, and ROI through analytics and reporting tools
Manage branding activities and ensure consistency across all communication channels
Coordinate with external agencies, designers, and media partners when needed
Contribute to event planning, presentations, and business development activities
Build and maintain strong relationships with B2B clients and partners