• Design and implement comprehensive digital media strategies aligned with business objectives. • Ideate, plan, and present monthly content calendars tailored to each platform’s best practices and audience insights. • Plan, launch, and optimize campaigns across Google Ads (Search, Display, Performance Max, YouTube) and social media channels (Meta “FB – IG” / Tiktok / snapchat / twitter). • Oversee campaign scheduling, budgeting, pacing, and delivery across global markets. • Assist with SEO/SEM initiatives and track digital performance metrics. • Conduct audience research and competitor analysis to identify targeting opportunities. • Manage daily PPC operations, ensuring strong ROI and efficiency. • Track and optimize keyword bids, quality scores, conversion rates, and other KPIs. • Manage Display Network placements and contextual advertising strategies. • Track conversions using Google Tag Manager (GTM) and develop advanced tracking mechanisms. • Prepare detailed reports covering campaign performance and actionable insights. • Support integrated campaign initiatives and ensure timely delivery of assets. • Stay updated with trends, platform updates, and industry best practices. • Perform additional tasks related to the nature of the role.