Program Management: Plan and execute trade marketing initiatives and enroll retailers into Shell promotional programs. Performance Tracking: Monitor customer progress against KPIs and ensure achievement of sales targets. Market Excellence: Conduct regular field visits across North Upper Egypt (Min. 1 day/week) to build relationships and monitor execution. Insights & Reporting: Provide structured market intelligence and competitor analysis to the sales management team. Coordination: Liaise with Shell and internal departments (Sales, Inventory, Finance) for seamless gift disbursement and campaign launches