Plan, launch, manage, and optimize paid advertising campaigns across:
Meta Ads (Facebook & Instagram)
TikTok Ads
Google Ads
SEM Campaigns
Amazon Ads
Noon Ads
Develop media strategies/plans aligned with business objectives and KPIs
Manage campaign budgets efficiently to maximize ROAS and conversions
Perform audience research, targeting, retargeting, and funnel optimization
Monitor campaign performance daily and provide actionable insights
Conduct A/B testing for creatives, copy, audiences, and landing pages
Generate detailed performance reports with insights and recommendations
Track pixels, conversion APIs, GTM, GA4, and attribution setups
Coordinate with creative and content teams to improve ad performance
Stay updated with platform updates, trends, and best practices