Researches, strategizes and proactively garners media opportunities with a priority on national media
Proactively builds and fosters relationships with internal ADTC departments or national, international and local broadcast/print media
Develops, writes and researches internal communications and/or press materials, news releases, Media & Public Relations advisories, pitch letters and press kits
Plans and executes activation of consumer- and corporate/academic events with the Marketing Manager
Overseeing the social media strategy for the company
Devising strategies to drive online traffic to the company website
Developing and managing digital marketing campaigns
Utilizing a range of techniques including paid search, SEO and PPC
Managing online brand and product campaigns to raise brand awareness
Evaluating customer research, market conditions and competitor data