Overview As our Marketing Manager, you will play a key role in shaping and strengthening our application’s market presence and driving sustainable growth. You will lead end-to-end marketing strategies across digital marketing, growth marketing, and e-commerce channels, with a strong focus on FMCG and app-based marketing. Your contribution will be essential in expanding market reach, enhancing customer engagement and loyalty, and achieving ambitious business growth targets.   Key Responsibilities:   Develop and execute integrated marketing and growth strategies aligned with overall business objectives. Lead and optimize performance marketing initiatives across key digital channels to drive customer acquisition, retention, and revenue growth. Drive innovative E-commerce and marketplace marketing initiatives, improving online visibility, conversion funnels, and customer experience. Plan, launch, and manage end-to-end marketing campaigns, ensuring strong performance and maximum ROI. Apply deep understanding of FMCG marketing dynamics to develop impactful promotions, campaigns, and customer engagement programs. Conduct market research and competitor analysis to identify consumer insights, trends, and new growth opportunities. Strengthen and maintain the brand identity by ensuring consistent communication, positioning, and customer experience across all touchpoints. Lead, mentor, and develop a high-performing marketing team, fostering a culture of accountability, innovation, and excellence. Utilize data-driven insights and reporting tools to measure performance, optimize campaigns, and support strategic decision-making.