Job Description As a HORECA sales responsible and Channel Developer, you will be responsible for achieving Channel KBIs including Volume,Conducts market visits on daily/weekly basis to ensure contractual agreement is implemented across all interruption points and all categories in collaboration with sales team. Collaborate with cross-functional teams, including sales, marketing, and supply chain, to ensure seamless execution of modern trade initiatives. Handles all the operational/on ground issues that need an interference from the internal supporting functions (supply chain, finance, trade marketing, cooling, quality, collection, etc.). Builds and maintains relationship with the outlet’s managers on a primarily level and the customer’s purchasing team on a secondary level to facilitate the business framework and ensure high competitive edge Key Responsibilities Conduct outbound prospecting through calls, emails, and LinkedIn outreach Identify and research target accounts (enterprise, corporate, and government sectors) Generate qualified leads and book meetings with decision-makers Qualify prospects based on business needs and buying intent Follow up and nurture leads until they become sales opportunities Hand over qualified opportunities to Account Managers Maintain accurate records of activities in CRM systems