Responsible for setting a business plan to achieve the sales target and marketing goals Conduct brand and product training sessions for the sales and telesales teams to ensure consistent messaging at the point of sale. Ensures constant product visibility and availability in major outlets  Manages relationships with distribution companies and assesses their performance and needs monthly  Responsible for conducting regular sales analysis, market analysis, and research, as well as keeping up with current market trends  Presents regular reports (monthly, quarterly, and yearly) regarding sales & marketing activities, and expectations  Manage relationship with social media agency to ensure implementation of brand strategy  Responsible for managing the advertising and promotions budget, optimizing spend while achieving key KPIs  Lead go-to-market planning for product launches in coordination with stakeholders and external agencies  Manage key accounts relationships with a focus on marketing and sales activities  Manages the brands' presence and performance on e-commerce platforms such as Amazon and Noon