1. Lead Generation & Performance Marketing Plan and execute paid media campaigns across: Meta (Facebook & Instagram) Google Ads Manage and optimize monthly ad budgets Scale campaigns while maintaining profitable cost per lead (CPL) and cost per acquisition (CPA) Allocate budgets across branches based on demand and capacity 2. Creative Strategy & Content Production Build and manage a high-output content engine Develop weekly ad creatives including: Video ads (testimonials, before/after, educational, offers) Static ads and landing creatives Continuously test hooks, messaging, and formats to improve performance 3. Offer Development Design compelling, conversion-focused offers: Packages, bundles, seasonal campaigns Collaborate with operations team to align offers with capacity and pricing strategy 4. Funnel Optimization Optimize the full acquisition funnel: Ad → Lead → Booking → Visit Improve lead quality and conversion rates Coordinate with call center and branch teams to ensure fast response and proper follow-up 5. Data Analysis & Reporting Track and report on: Leads per branch Cost per lead (CPL) Cost per acquisition (CPA) Return on ad spend (ROAS) Identify underperforming campaigns and take corrective action Run structured A/B tests and scale winning strategies 6. Cross-Functional Coordination Work closely with: Branch managers Doctors and front desk teams Content creators and designers Ensure alignment between marketing efforts and on-ground execution Key KPIs: Number of qualified leads generated per week Cost per lead (CPL) Cost per acquisition (CPA) Conversion rate from lead to booking Revenue generated from campaigns Return on ad spend (ROAS)