Key Responsibilities: Content Creation & Management: Develop, plan, and schedule engaging content across platforms (Instagram, Facebook, TikTok, LinkedIn, etc.). Capture on-site photos/videos showcasing rooms, dining, events, and guest experiences. Ensure all content aligns with brand guidelines and visual identity. Social Media Strategy: Execute social media strategies to increase followers, engagement, and reach. Identify trends and opportunities relevant to the hospitality industry. Collaborate with the marketing team on campaigns and promotions. Community Management: Monitor and respond to comments, messages, and reviews in a timely manner. Engage with followers to build a strong online community. Handle guest inquiries professionally and escalate when needed. Campaigns & Promotions: Support digital campaigns, offers, seasonal promotions, and events. Coordinate with F&B, events, and rooms division for content opportunities. Assist in influencer collaborations and partnerships. Analytics & Reporting: Track and analyze performance metrics (engagement, reach, conversions). Prepare monthly social media reports with insights and recommendations. Optimize content based on performance data. Brand Reputation: Monitor online reputation and guest feedback across platforms. Ensure consistent tone of voice and brand messaging.