Strategy & Execution: Develop and implement in-store merchandising strategies to maximize shelf share, product visibility, and sales volume. Performance Tracking: Monitor KPIs such as Out-of-Stock (OOS) rates, share of shelf, and promotion compliance. Field Team Management: Lead, train, and manage a team of field merchandisers to ensure effective store coverage and planogram compliance. Promotional Execution: Plan and execute in-store promotions, launches, and POS material deployment. Operational Excellence: Coordinate with supply chain and sales teams to manage inventory levels, pricing, and supplier relationships. Data Analysis: Analyze sales data and competitive activity to identify opportunities for increasing profitability.