1. Content & Digital Presence Create and edit B2B-focused content, including blog posts, whitepapers, case studies, and email newsletters. Ensure all content aligns with brand tone and business objectives. 2. Social Media & Website Management Manage corporate social media accounts with a focus on thought leadership and community engagement. Create and manage social media calendars and regular posting schedules. Collaborate with a graphic designer to ensure high-quality execution of all social media materials. Monitor social media channels (comments, messages, mentions) and coordinate with the sales team for responses. Perform basic updates on the website CMS to ensure content is up to date and SEO optimized. 3. Demand Generation & Campaigns Assist in managing paid media campaigns (LinkedIn Ads, Google Ads) to generate high-quality marketing-qualified leads (MQLs). 4. Events & Sales Enablement Manage end-to-end event planning including venue selection, vendor coordination, budgeting, promotion, registration, logistics, and post-event follow-up. Support the sales team by monitoring leads and coordinating promotional giveaways when needed. 5. Analytics & Reporting Track and report key performance indicators (KPIs) such as website traffic, conversion rates, and campaign ROI. Conduct competitive analysis and market research on an ad-hoc basis. 6. Additional Responsibilities Perform any other marketing-related or administrative tasks assigned to support the marketing department and leadership team.