Develop and implement trade marketing strategies aligned with overall brand and sales objectives Design and execute in-store activation plans, promotions, and visibility initiatives Collaborate with sales teams to ensure effective execution across channels (modern trade, traditional trade, wholesale, etc.) Lead the development of pricing strategies across product categories and channels Conduct pricing analysis, including elasticity, competitor benchmarking, and margin optimization Monitor and adjust pricing based on market trends, costs, and business objectives Ensure pricing consistency and governance across all markets and channels Analyze market trends, shopper behavior, and competitor activity Track and evaluate promotion effectiveness and ROI Provide actionable insights to improve sales performance and profitability Work closely with Sales, Marketing, Finance, and Supply Chain teams Support new product launches with pricing and trade strategies Align trade spend with business priorities and financial targets Manage trade marketing budgets and ensure efficient allocation of resources Track trade spend effectiveness and optimize return on investment Ensure compliance with internal policies and financial controls