Home Vacation is hiring an SEO Specialist to own and grow our organic acquisition across the European-to-Red-Sea property market. You'll be responsible for the strategy, execution, and measurement of our SEO performance across multiple languages and buyer segments — turning search demand into qualified leads for our sales floor. This is a high-ownership role inside a brokerage that takes marketing seriously. You'll work alongside media buyers, content creators, and sales to make sure search isn't just a traffic channel — it's a measurable contributor to revenue. Key Responsibilities Build and execute the full SEO strategy: technical, on-page, content, and off-page Conduct in-depth keyword research across multiple markets (UK, Germany, France, Italy, Nordics, and Egyptian diaspora segments) and intent stages Run technical SEO audits and work with developers to fix crawlability, indexation, site speed, schema, and Core Web Vitals issues Develop content briefs and topic clusters that target high-intent property search terms (Hurghada, Sahl Hasheesh, El Gouna, Soma Bay, investment-related queries, lifestyle queries, etc.) Optimize landing pages and property listing pages for conversion as well as ranking Build and execute a link-building strategy appropriate for real estate and international markets Manage and improve our Google Business Profile and local SEO footprint Track, report, and forecast performance: rankings, organic traffic, conversions, and pipeline contribution Stay ahead of algorithm updates, AI Overviews, and the changing search landscape — and translate that into action Coordinate with media buyers and content teams to ensure SEO and paid work compound, not compete