PR Strategy & Planning Develop and implement comprehensive PR strategies aligned with the organization's business objectives and brand positioning. Define annual PR plans including media outreach, thought leadership, events, and sponsorships. Identify opportunities to enhance corporate reputation and brand equity through strategic communications.   Media Relations Build, maintain, and expand strong relationships with journalists, editors, and media outlets across print, broadcast, and digital channels. Develop and distribute press releases, media kits, feature articles, and executive statements. Secure high-quality editorial coverage and manage incoming media enquiries professionally and promptly. Coordinate media interviews and spokesperson briefings for senior leadership.   Content & Storytelling Craft compelling narratives and key messages that reflect the organization's values, vision, and market positioning. Produce a wide range of PR content including corporate profiles, op-eds, case studies, speeches, and award submissions. Collaborate with the marketing and digital teams to ensure PR content is amplified across owned and social channels.   Crisis & Issues Management Lead crisis communications planning and serve as the primary point of contact for reputational and media-related issues. Develop crisis communication protocols, holding statements, and response frameworks. Monitor the media landscape and proactively flag potential risks to leadership.   Events & Activations Plan and manage press conferences, media briefings, product launches, and corporate events. Represent the organization at industry forums, exhibitions, and networking events. Coordinate with event and production teams to ensure seamless execution and media coverage.   Reporting & Measurement Track, analyze, and report on PR campaign performance including media coverage, sentiment, share of voice, and AVE. Prepare monthly and quarterly PR reports with insights and strategic recommendations for leadership. Monitor competitor communications activity and industry trends to inform strategy.