Market & Customer Analysis: Analyze each area’s market (demand, purchasing power, number of cars, competition) Understand and derive customer behavior for each location Evaluate each merchant (strengths & weaknesses – services, location, pricing) Marketing & Campaign Management: Design and execute tailored marketing campaigns for each merchant Manage and optimize campaign performance and measure impact on revenue and customer growth Enhance digital presence and manage social media channels Analyze platforms and select the most effective channels for each campaign, integrated with the system Consultative Role: Act as a direct marketing consultant for merchants Provide growth strategies and performance improvement plans Subscriptions & Offers Management: Design subscription packages based on market and location Create offers, coupons, discounts, and promotional campaigns Develop loyalty programs (points, rewards, usage incentives) Launch campaigns (acquisition – reactivation – usage growth)  Performance Analysis & Optimization: Analyze KPIs (subscriptions, usage, retention, ROI) Continuously optimize packages and offers based on data insights