Support execution of growth initiative for Bill Payment to increase user acquisition and transaction volume within the app. Analyze user data and market trends to identify opportunities for personalization and upselling, enhancing customer lifetime value. Support promotional campaigns and partnerships to boost engagement metrics like monthly active users (MAU) and gross transaction value (GTV). Prioritize feature requests and requirements for Bill payment in collaboration with Product team, ensuring timely implementation that supports commercial targets. Monitor key performance indicators (KPIs) such as conversion rates and average revenue per user, optimizing profitable growth. Coordinate cross-functional teams including marketing, sales, and analytics to execute app-specific initiatives, driving seamless integration and synergies. Conduct A/B testing and experiments on app elements like UI flows and pricing models to improve retention and reduce churn. Liaise closely with the Business Development team to identify, negotiate, and onboard support partnerships and new service offerings within the app, contributing to ecosystem expansion and revenue diversification. Ensure compliance with regulatory standards and app policies while innovating to maintain a competitive edge in the fintech space.