Plan and execute trade marketing strategies aligned with overall brand and sales objectives
Develop and implement in-store activations, promotions, and merchandising guidelines
Coordinate with the sales team to ensure proper execution across all channels
Analyze market trends, competitor activities, and customer behavior to optimize trade plans
Manage POS materials (design, production, and distribution)
Monitor campaign performance and provide actionable insights and reports
Build strong relationships with key retailers, distributors, and partners
Ensure brand visibility and consistency across all retail touchpoints
Track and manage trade marketing budgets effectively